This position is responsible for strategic planning, implementation, oversight and evaluation for The Inn’s marketing and digital communication strategy. Using analytics, the Assistant Director of Digital Marketing and Communications manages creative, efficient, cross‐departmental initiatives to meet and exceed the organization’s marketing and communication objectives, building awareness and engagement among our target audiences. This position advises the Chief Development & Communications Officer on communications activities.
Provide supervision, training, coaching & mentoring to the Communications Manager and Digital Media Manager.
Develop, implement and evaluate an annual multi‐channel strategic communications plan that uses analytics and trends to inform decision making.
Ensure we have the right mix of assets, channels, and tactics to build awareness and support among target audiences. Oversee all marketing program activities, including multi‐channel advertising, social media, content marketing, events, and more.
Oversee the creation of digital content to maximize reach and engagement as well as to test the effectiveness of communication activities. Use a data driven strategic approach to updating website content to encourage maximum audience engagement. Oversee reporting of key performance metrics, including website traffic and conversions, to effectively evaluate and refine marketing tactics.
Serve as brand ambassador to ensure compliance and integration of messaging with all other Children’s Inn communication channels and across the organization. Oversee and edit all Inn communications, ensuring accuracy, consistency, and clarity of final copy to promote and maintain a positive reputation for The Inn. Create and manage the development, production and schedule of all print and digital collateral, including but not limited to brochures, newsletters, annual reports, mailings, advertisements, event programs and other promotional material to ensure timely distribution and produce the greatest results.
Support development, communications and special events as assigned, including giving tours and public speaking appearances, working at fundraising events or attending events to represent The Inn. Manage relationships with the media and vendors such as web developers, videographers, graphic designers, professional photographers, etc.
Promote a homelike environment of support and understanding for residents of The Inn
Become familiar with all Inn rules, policies and services as they relate to the families residing at The Inn
Maintain flexibility and acknowledge stress of communal living
Meet reasonable needs of Inn residents
Education: A college degree is required. Bachelors in Communications or Marketing preferred.
Experience: Minimum eight year’s experience in marketing communications required with at least two year’s supervisory experience. Experience with Google analytics and AdWords, WordPress, and customer management systems. Nonprofit experience preferred.
Skills/Traits: Excellent verbal and written communication skills required. Strong attention to detail and the ability to solve complex problems. Must be able to handle multiple tasks of high priority in a professional, efficient and confidential manner. Ability to work under pressure in a collaborative environment and to respond flexibly and resourcefully to workload fluctuations is necessary. Positive attitude and proven success as a manager and mentor. Creativity and an entrepreneurial spirit; willing to try new ideas and think “outside the box” and will motivate others to do the same. Must be able to project the professional, caring image of The Children’s Inn with poise and tact.
Health: Must be in good general health with no history of chronic diseases that could be hazardous to the residents of The Children’s Inn.
Schedule: Official schedule is Monday through Friday. Must be willing to be flexible.
Professional Level: Managerial
Minimum Education Required: 4-year degree