Communications Manager

Communications Manager

National Alliance of Forest Owners

Position Summary

NAFO’s communications function provides a voice for private forest owners in Washington, DC.  As part of a renewed organizational focus on strategic communications, NAFO is seeking creative, dependable and highly motivated professional to support a nimble, innovative and sophisticated advocacy communications program.

The Communications Manager will help run the day-to-day activity of NAFO’s communications function, reporting to the Vice President of Communications. As part of a small-but-mighty team, the Communications Manager will have a regular set of responsibilities and ample room for growth. The ideal candidate will be a natural communicator, a creative problem solver, and a good writer, excited to take initiative and responsibility, and with the ability to adapt quickly to changing needs and priorities.


Communications Program Support
·         Work closely with leadership to develop and execute communications plans to support NAFO’s annual communications strategy, thinking creatively about how to reach and engage highly targeted audiences.

·         Help manage the moving pieces of a multi-faceted communications program including regular daily responsibilities, coordination with industry partners and allies, and management of supporting consultants and vendors.

·         Use a wide range of traditional and cutting-edge communications tactics to reach target audiences – social media, promoted/paid content, infographics and data visualization, thought leadership, and traditional media engagement.

·         Communicate regularly with NAFO members, including written and verbal updates; support NAFO membership needs as they arise.

·         Identify opportunities and trends, help analyze performance metrics, and offer new ideas to evolve communications strategies over time.

Website & Social Media Management

·         Assist in developing a strategic social media program.

·         Manage a steady drumbeat of social media content; monitor and report on trends and analytics.

·         Regularly update content on website and help manage outside web vendors.

Media Outreach & Engagement

·         Monitor media coverage, identify trends, and flag opportunities and emerging issues.

·         Draft media content including op-eds, letters to the editor, and media pitches.

·         Pitch story ideas and op-eds to media; build and maintain media lists; begin building relationships with key journalists.

Advocacy Support

·         Assist in the development of issue-specific messaging and materials for advocacy, including fact sheets, briefing materials, visuals and leave-behinds.

·         Support the coordination of advocacy activities including Hill briefings and events, in collaboration with the Government Relations team.


·         Undergraduate degree and 1-2 years of experience supporting strategic communications, public affairs and/or issue advocacy campaigns. Relevant internships can count as experience. Agency experience is a plus.

·         Strong writer, with a keen eye for detail and the ability to boil complex information down into pithy, bite-sized pieces; an interest in persuasive writing.

·         Experience using traditional and social media to engage and influence target audiences.

·         Effective project manager, with the ability to prioritize, multi-task, and manage multiple workstreams.

·         Experience in forestry and/or natural resources is great, but not necessary. Basic design skills are a plus.

Competencies and Attributes

·         Excellent written and oral communications skills, with an interest in crafting compelling arguments.

·         Proven ability juggle multiple workstreams and to meet deadlines while consistently producing high-quality work.

·         Digital and social media savvy, with ability to create, repurpose and amplify snappy content across multiple communications channels.

·         Interest in policy, with a natural curiosity to understand all sides of an issue. Experience in policy is not required.

·         Ability to flex and adapt quickly to changes in issues or advocacy needs; able to thrive in a fast-moving environment.

·         Ability to both work independently and to collaborate effectively across a wide range of partners and allies.

·         Desire to grow, learn and stretch into increasing levels of responsibility.

·         Enthusiastic to experiment with cutting edge tactics.

·         Good judgement.

Interested? Send your resume with the subject line “Communications Manager” to