Director, Membership and Recognition Programs

Director, Membership and Recognition Programs

National League for Nursing


General Summary

The director has responsibilities in two major areas:

  1. As director of membership, responsible for creating and maintaining positive relationships with NLN members and potential members, working to see that member benefits and services are relevant and valued, and collaborating with various business units to increase the recruitment and retention rates of both agency and individual members.
  2. As director of recognition programs, oversees the recognition programs that promote the professional growth and continuous quality improvement of faculty and nursing education leaders who prepare the nursing workforce.

Duties and Responsibilities

Direct all membership initiatives including the ambassador program and constituent league activities to include:

  • Develop and implement the membership business plan
  • Achieve the annual membership revenue goal
  • Direct all membership processes, including invoicing and mailings
  • Prepare timely membership reports
  • Develop and implement an evaluation process to assure that member benefits and services are relevant and valued by agency and individual members
  • Develop marketing materials for agency and individual membership retention and recruitment initiatives
  • Collaborate with professional development staff and constituent leagues to assure that members are served with faculty development programs at the local level
  • Develop opportunities for members of the NLN board of governors to help with membership recruitment
  • Staff the membership exhibit at the annual NLN Summit
  • Oversee and staff NLN exhibits at nursing conferences
  • Oversee the ambassador program; appointment and renewal process, quarterly newsletter and other communications, annual meeting at the NLN Summit, and other tasks as identified
  • Direct the affiliated constituent leagues; maintain communications and records, oversee the annual CL workshops, manage the bi-annual newsletter, and other tasks as identified

Direct the coordination of the Academy of Nursing Education and the Centers of Excellence (COE) programs and associated initiatives, including:

  • Develop and implement marketing plans
  • Design and select materials for distribution
  • Manage the process for submission, review and follow-up of applications
  • Maintain communications with existing academy members, COE schools, and the committees that support these and other assigned initiatives
  • Generate ideas for improving the program and the visibility of those selected as academy members, COE schools or other special projects
  • Oversee the COE student paper and other publications related to the excellence initiatives
  • Analyze evaluations and profitability
  • Track and provide reports on progress of these initiatives

Propose new recognition programs and special projects based on research and input from the board of governors, NLN committees, and NLN members.

Collaborate with marketing department to promote membership, recognition programs and other programs to various NLN constituencies.

Provide staff support to the ambassador program, constituent leagues, Academy of Nursing Education, Centers of Excellence program and other assigned committees, and task groups.

Oversee the membership and recognition areas of the website.

Work with the database administrator to coordinate database maintenance activities related to membership and recognition programs.

Contribute to the development of the budget, monitor the budget related to assigned projects and programs to meet projected revenues and manage expenses.

Assist with other tasks or projects, including those that involve other business units, as requested.


Bachelor’s degree and a minimum of three years directing a membership department required. Experience in nursing education/health care strongly preferred. Ability to manage multiple tasks, function independently, and meet deadlines. Skilled in word processing, spreadsheets, databases, and presentation software. Ability to work and communicate effectively with various committees, board members, and other VIP stakeholders. Excellent communication skills required. Demonstrated ability to supervise and work with others, to promote teamwork, and meet business unit needs. Travel will be expected.

Professional Level: Professional

Minimum Educated Required: 4-year degree

HOW TO APPLY: Applications should include a cover letter, resume, and names of three references. Please write “membership” in the subject line and send to