The Blur

The one tip to make your donors fall in love with you

by  KC Sledd What if I told you that you learned the key to successful, brilliant fundraising when you were only five years old, sitting in kindergarten? This isn’t a trick – this is a real skill that many of us knew at one point or another, but have likely struggled with over the course […]

Telling Your Non-Profit’s Story through User-Generated Content

by Jamie Caswell What is user-generated content? You have probably seen a user-generated content campaign today, but you may not be aware of what exactly a successful campaign entails. User-generated content is media — including photos, videos, graphics, stories, etc. — that is contributed by individual users of a website or social media platform. User generated content is valuable because it eases the […]

Why Your Nonprofit Organization Must Have a Media Kit

by Jill Westeyn According to the National Center for Charitable Statistics, there are more than 1.4 million nonprofit organization in the United States. While some nonprofits are highly specialized and unique, others may be “competing” against hundreds of similar organizations to raise money for the same cause. In either case, it is important for your nonprofit to […]

We Have Facebook and Twitter. Now What? An Overview for Nonprofit Organizations

by Rachel Rule Ghadiali Since 72% of Americans use social media, it’s important for your nonprofit to be part of the conversation in the digital space and connect with your donors, beneficiaries, and others who might have an affinity for your work. It is critical that you utilize social media platforms to communicate your message and […]

Sponsors React to Off-Field NFL Drama

Its likely impossible that if you’ve been following the news lately you’ve missed out on the slew of bad press the NFL has received these past couple months; the turmoil began with the news of Ray Rice’s physical assault against his then-fiancée, now-wife Janay Palmer and took off from there, featuring similar stories from Adrian Peterson, Greg Hardy, Jonathan Dwyer, and Ray […]