The Blur

Practitioner Profile: Lauren Kinsey, Director of Cause Marketing, Teach For America

by Kimberley Carlton Lauren Kinsey creates, promotes and manages cause marketing partnerships at Teach For America. As the director of cause marketing, she works with companies in an effort to strengthen Teach For America’s brand, create new and loyal ambassadors and generate income and diversify revenue. She is an alumna of the Georgetown PRCC program and holds a […]

Optimizing Social Media as a Nonprofit: Facebook

by Stephanie Quick There is no question about it, social media is a force to be reckoned with. In the words of Eric Qualman, author of Socialnomics, “We don’t have a choice on whether we do social media. The choice is how well we do it.” He estimates that the usage of social media has now […]

Teamwork Makes The Dream Work: 3 Assessment Tools Non-Profits Can Use to Help Promote Better Communication and Teamwork in the Workplace

by Sankaya Hall Most of us have been confronted with the old, “What are your strengths and weaknesses?” question during job interviews. Even if you’ve practiced your answer in the mirror a thousand times, it’s always awkward and never completely true. “My strength is that sometimes I just work too hard,” might sound familiar. Most times when […]

Media Relations Training for Nonprofits: Creating Moving Quotes and Memorable Quips

by Rachael Lighty A strong sound bite can help nonprofits stand out among the sea of organizations competing for potential donors, volunteers, recognition and media placement. Effective messaging is essential for nonprofits to tell their story in a way that evokes a call to action for their audience. Creating moving quotes and memorable quips can […]

Multimedia for Nonprofits

by Jazzmin Williams What is Multimedia? Why do I need it? How do I use it well? Although it could be said that it is common knowledge that the internet (including social media) has changed the landscape of communication, it is also a sad fact that there are still nonprofit organizations that are not harnessing […]