According to the 2014 Nonprofit Communications Trends report, the website was the most important communications channel to the more than 2,100 nonprofits surveyed. Not utilizing it as a key channel in your storytelling strategy is a tremendous missed opportunity.
Last week, Simon Mainwaring contributed an article to Forbes Magazine emphasizing the importance of defining an organization’s purpose when aligning with a cause, and before developing a marketing promotion around said cause.
While identifying a specific purpose might seem obvious, how often really do organizations partner with causes and actually achieve a partnership that is: Authentic. Aligned. Calibrated. Coordinated. Impactful. Integrated. Strategic. Synergistic.