by Bridget Pooley, Manager of Engagement Facebook announced yesterday, via press release, two changes to the news feed to help streamline content for users. Click-Bait First, and most importantly for our collective sanity, it looks like click-bait’s funeral has been scheduled! Facebook will suppress content that they determine is “click-baiting” – for examples, see my title, […]
by Bridget Pooley, Manager of Engagement This past month has been one of bad news, accompanied by the feeling of having too much negativity to choose from: Ukrainian and Russian conflict, MH17, the murder of James Foley, discord in Ferguson, ISIS, Ebola… the list goes on. Amidst the gloom I’ve found a glimmer of positivity shining […]
According to the 2014 Nonprofit Communications Trends report, the website was the most important communications channel to the more than 2,100 nonprofits surveyed. Not utilizing it as a key channel in your storytelling strategy is a tremendous missed opportunity.
Last week, Simon Mainwaring contributed an article to Forbes Magazine emphasizing the importance of defining an organization’s purpose when aligning with a cause, and before developing a marketing promotion around said cause.
While identifying a specific purpose might seem obvious, how often really do organizations partner with causes and actually achieve a partnership that is: Authentic. Aligned. Calibrated. Coordinated. Impactful. Integrated. Strategic. Synergistic.