The Blur

Part 43: Kate Atwood and Using Corporate Philanthropy to Do Good while Achieving Brand Marketing Goals

Kate Atwood, Executive Director, Arby's Foundation

by John Trybus, Managing Director
Corporations giving money to worthy causes is just about as old as business itself.
Despite being controversial to some, philanthropy from titans of industry among the likes of John D. Rockefeller, Andrew Carnegie and J.P. Morgan proved years ago that corporations – and their executives – can do well while doing good.
But the days of corporations simply writing checks to nonprofits without activating true cause partnerships that not only help a social issue but also are authentically […]

Part 42: Jan Jones and Creating a Company of Consequence

Jan Jones, Executive Vice President of Communications, Caesars Entertainment

by John Trybus, Managing Director
Actions speak louder than words.
We’ve all heard that phrase before, but it bears repeating in a corporate social responsibility context.
Actions speak louder than words.
Caesars Entertainment Corporation’s Executive Vice President of Communications and Government Relations Jan Jones knows a thing or two about leading through actions.
This week’s social strategist is not only in charge of all the communication-linked activities (here’s a sampling: CSR, government and community relations, media relations, corporate communication and […]

Part 41: Mike Dupee and Using CSR as a Bridge Builder

Mike Dupee, Vice President of CSR, Green Mountain Coffee Roasters, Inc.

by John Trybus, Managing Director
There’s so much to feel good about when you drink a cup of coffee produced by Green Mountain Coffee Roasters, Inc., and not just because of the intoxicating aroma and the many delicious flavors offered by the responsible coffee company.
(Complete side note – my favorite blend is the Fair Trade Organic Sumatran Reserve).
The company is a leader in corporate social responsibility – not just among coffee companies but among all companies – in large part thanks to […]

Part 40: Matt Scharpnick and Design for Good

Matt Scharpnick, Co-Founder & Chief Strategy Officer, Elefint Designs

by John Trybus, Managing Director
“You can do a lot more with great design than you can do with words alone,” contends Matt Scharpnick, today’s social strategist.
Matt is the co-founder and chief strategy officer of Elefint Designs, a San Francisco-based boutique design and marketing firm dedicated to serving people and organizations who are making the world a better place.
Matt and his firm are on the forefront of a growing ‘design for good’ movement to use the power […]

Part 39: Philip Harvey and the Creative Side of Social Marketing

Philip Harvey, Founder & President, DKT International

by John Trybus, Managing Director
The term “innovative” is overused.
Innovative nonprofits. Innovative companies. Innovative people. Innovation overload!
To me, innovation at its simplest means developing new and creative solutions to real problems and then proving that social impact or change took place. Innovation means different. Innovation means proof of impact.
For these very reasons, today’s social strategist Phil Harvey and DKT International, the global development organization he founded, rightly deserve the title innovator in using social marketing to provide safe and affordable options […]