by John Trybus, Managing Director
We’re living in an exciting time for partnerships between corporations and nonprofits.
Partnerships are getting more targeted, more sophisticated, more transparent and yes, more mutually beneficial to both the nonprofit and corporation alike.
Corporate partnerships are here to stay and the statistics back it up. Consider the following strong endorsement of corporate partnerships and cause marketing: when price and quality are about the same, 94% of consumers are likely to switch brands to […]
by John Trybus, Managing Director
If you’re anything like me you grew up watching Michael J. Fox on TV and the big screen. Back to the Future, Doc Hollywood, Spin City – Michael’s roles have been prolific and memorable.
But the entertainer’s world was turned upside down when he was diagnosed with Parkinson’s disease in 1991. Upon public disclosure of his condition seven years later, Fox went from actor to activist through his decision to form The Michael J. Fox Foundation for Parkinson’s Research.
Through its […]
by John Trybus, Managing Director
Social marketing and the name Alan Andreasen go hand-in-hand.
He’s without question a pioneer in the field of behavior change communication and it’s a privilege to feature him on the Social Strategist Project.
An internationally known professor at Georgetown University, Alan is also the author of countless books and articles and a visionary on how to use communication and marketing principles to address social problems.
Nearly 50 years after his start in the field, why is Alan still so passionate about […]
by John Trybus, Managing Director
News flash: diversity isn’t just about race.
Age. Gender. Geographic location. Sexual orientation. Eating habits.
Diversity means many different things and the ability to understand audiences with unique habits and motivations is key for communicators – cause-based and otherwise – looking to get their messages heard.
Social strategist Dr. Rochelle Ford is Howard University’sassociate dean of research and academic affairs and an expert on the role of diversity in public relations. Ask her about diversity and her passion for […]
by John Trybus, Managing Director
From Charlize Theron to polar bears?
Yes, you read that correctly.
Prior to holding cause marketing roles within some of the most prestigious conservation organizations around, this week’s social strategist Sheri Turnbow was an agent for up-and-coming talent, including the future Oscar award-winning actress.
Today, Sheri is the Word Wildlife Fund’s (WWF) director of corporate partner marketing and leads the organization’s headline grabbing Arctic Home cause marketing campaign in partnership with the Coca-Cola Company.
“This is a job where I really feel like I’m […]
