Social media has emerged as an ideal platform for sharing corporate responsibility efforts with stakeholders. It’s authentic. It’s continuous. It’s targeted. It’s interactive. But companies big and small have yet to fully embrace social tools and integrate them into their CSR communication mix.
Opportunities for companies to inform, engage and activate stakeholders around their CSR initiatives and issue areas continue to increase as understanding and usage of social channels becomes more sophisticated. At the large company level, resources and staff time can be funneled into figuring out the best way to proceed.
But what about small businesses?
We know that CSR can-and often, must-look different in small businesses. Our Small Business, Big Engagement research shares best practices and strategies for how to use social media to activate CSR goals among small businesses.