Digital Persuasion
Digital technologies have disrupted traditional influence. Our research into the rapidly evolving role social media plays in advancing social impact has shed new light onto how interactions online can lead to offline engagement.
Digital Persuasion
How to move digitally engaged, social impact supporters to offline action.
Dynamics of Cause Engagement
Understanding the impact of the digital revolution on cause involvement.
Social Media & Public Health
Examining how social media can change public health behaviors.