The Social Strategist Project
The Social Strategist: A Conversation on Cause Based Communication is a multimedia project created by PRCC graduate student John Trybus in Fall 2011. It aims to create a dialogue on effective cause-based communication while showcasing best practices of the most successful organizations, companies and people working in the field today. Each podcast focuses on one guest and the series aims to ultimately answer the question: what are the traits of an effective social strategist? New podcasts are posted weekly.
(Streaming audio requires QuickTime. Download the free player.)Podcasts
Jane Goodall
renowned anthropologist and founder of the Jane Goodall Institute
Seema Bhende
Senior Director, Corporate Responsibility at Waggener Edstrom
Sybil Hunt
Community Outreach Director at One Warm Coat
Joe Whinney
Founder of Theo Chocolate
Annie Griffiths
Photographer at the National Geographic Society and Executive Director of Ripple Effect Images
Kristine Templin,
Vice President, Corporate Partnerships at Special Olympics
Kyle Taylor
Business Development Manager at Inspired Adventures
Shonali Burke
President of Shonali Burke Consulting
Jonathan Hutson
Communications Director at the Enough Project
Tarrah Cooper
Press Secretary at Chicago Mayor Rahm Emmanuel's Office
Jason Cone
Communications Director at Doctors Without Borders
Thom Clark
President of the Community Media Workshop
Ibrahim Hooper
Communications Director at Council on American Islamic Relations
Michael "Nick" Nichols
Photographer and Editor at Large at the National Geographic Society
Esta de Fossard-Nelson
Entertainment-Education Expert and Professor at Johns Hopkins University
Chris Arnold
Communications Director at Chipotle Mexican Grill
Diana Mayhew
President of the National Cherry Blossom Festival
Beth Kanter
Founder and Author of Beth's Blog: How Nonprofits Can Use Social Media
Josh Wachs
Chief Strategy Officer of Share Our Strength
Joyce Coffee
Vice President, Corporate Social Responsibility & Sustainability at Edelman
Susan Spector McPherson
Senior Vice President and Director of Global Marketing at Fenton Communications
Cathy Renna
Managing Partner at Renna Communications
Katya Andresen
Chief Strategy Officer at Network for Good
Coming Soon
Merrill Shugoll, President of Shugoll Research, Inc.
Todd Blecher, Communications and Social Media Director at the Boeing Company
Holly Barkhymer, Vice President, Marketing & Communications at The Michael J. Fox Foundation for Parkinson's Research
About the Producer
John Trybus is a researcher at CSIC and a master’s degree candidate in Georgetown's Public Relations and Corporate Communications program. His day job is working as the manager of outreach and public relations at the Jane Goodall Institute where his main area of focus is planning Goodall’s perpetual 300-day-per-year global speaking tour. He has traveled with Goodall to more than 30 states to date, reaching an estimated 35,000 people in person per year in the U.S. alone. He was named one of PRNews’ 15-to-Watch public relations professionals last year and is a passionate cause consultant. You can find him on LinkedIn.
CSIC Blog
The Social Strategist Part XXIII: Network for Good’s Katya Andresen and an Impatient Approach to Making the World a Better Place
8 Social Media Rules for Small Biz
7 Real World Lessons in Small Biz Social Media
News & Events
- CSIC Researcher Takes First Prize in Arthur W. Page Society’s 2012 Corporate Communications Case Study Competition
- CSIC Launches Guide to Help Nonprofit Organizations Communicate Via Imagery
- Georgetown University Master’s in Public Relations & Corporate Communications Named 2012 PR Education Program of the Year