The Community Foundation for the National Capital Region seeks a Senior Director, Marketing and Communications who will bring a creative, strategic and analytical approach to the organization, which will rebrand in June 2017 as the Greater Washington Community Foundation. This position will be responsible for using a wide variety of digital, print, media and special event platforms to position The Community Foundation effectively with key audiences: donors and prospective donors, professional advisors, and community, government and corporate partners. Reporting to the Vice President for Philanthropic Engagement, this position will work collaboratively with staff and volunteers across the organization, as well as a cadre of external vendors and consultants, to grow, develop and sustain effective marketing and communications strategies. This position will create a compelling and sophisticated case for support and help the Foundation mobilize philanthropy and maximize its impact, advancing equity, access and opportunity for all residents of the Washington metropolitan area.
Essential Functions & Responsibilities
- Design and implement multichannel marketing, communications, and public relations campaigns based on analysis and market knowledge, strong creative production, and organizational objectives to attract, inspire, and retain donors, partners, and other key stakeholders.
- Craft and manage the foundation’s digital strategy and presence to launch and promote a new organizational website and other digital tools to support fundraising, including a planned giving microsite and enhanced online giving tools, and to significantly increase the Foundation’s digital presence across multiple channels, continually analyzing its effectiveness to better amplify the Foundation’s message in proactive and timely ways.
- Manage the development and production of promotional material (e.g., annual report, donor handbook, marketing collateral, program reports), advertisements, opinion letters, speeches and digital content to promote The Community Foundation, its initiatives and its leadership.
- Serve as The Community Foundation’s primary media spokesperson, developing and maintaining positive relationships with media contacts and securing media exposure that advances The Community Foundation’s strategic priorities.
- Lead programmatic and logistical aspects of The Community Foundation’s regional gala, supervising external event management firm; also, work closely with colleagues to publicize and brand all other Foundation special events, ensuring that they advance key organizational messages.
- Provide training for staff, Board and Advisory Board members on The Community Foundation’s brand and messaging, cultivating a consistent and coherent communications culture using evidence-based strategies, and ensuring brand compliance.
- Prepare internal communications for the President, his leadership team, and other colleagues as needed.
- Supervise and guide the Brand & Impact Manager, interns, volunteers and outside vendors, consultants and contractors to assist with designing and implementing these efforts.
Knowledge, Qualifications & Skills
- Bachelor’s degree required.
- Proven track record of success in a leadership position overseeing marketing and communications for social impact in a nonprofit, philanthropic, or agency setting, or within a company’s social responsibility group.
- A minimum of five years of senior-level experience, including experience supervising staff and external consultants and contractors, with a strong results-driven orientation, decision-making and prioritization capabilities, and organizational, project management, and analytical skills, with continuous attention to detail.
- An entrepreneurial spirit, including proven effectiveness at creating and delivering multichannel campaigns that drive results in support of organizational goals, including fundraising goals, and a solid understanding of how to analyze campaign effectiveness and adapt as needed to achieve goals.
- Advanced verbal and writing skills in storytelling, marketing communications, and opinion/persuasion.
- Knowledge of the philanthropic climate in the Greater Washington area preferred.
- An energetic, optimistic, collaborative, and positive approach and outlook.
- A genuine concern for social impact.
- Ability to adapt quickly in a rapid, changing environment.
- The highest ethical standards.
How to Apply
All applicants should email a cover letter and resume to email@example.com, with the position title, Senior Director, Marketing & Communications, in the subject line.
The Community Foundation for the National Capital Region is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.