The average consumer is bombarded with thousands of messages every day. Grassroots and word-of-mouth communication can cut through the clutter, make your message stick and persuade people to take action on behalf of organizations and issues of all sorts.
Grassroots is the oldest form of communication and among the most effective. But many marketing and communication professionals overlook these important, yet inexpensive, strategies. In this course, students discuss the history of grassroots communication, the theories behind it and develop “how-to” tactics that can help any non-profit, business or political organizer succeed in the 21st century.