Our Team

Denise Keyes
Denise Keyes
Senior Associate Dean, Executive Director, CSIC

Denise Keyes is the Senior Associate Dean of Georgetown University’s Division of Professional Communication, leading the professional master’s programs in JournalismPublic Relations and Corporate Communications and Integrated Marketing and Communications, as well as the executive master's program in Global Strategic Communications. She founded the university’s graduate program in Public Relations and Corporate Communications in 2007, and has been responsible for its tremendous growth and continuing recognition within the industry. During her tenure at Georgetown she also founded and serves as executive director of the Center for Social Impact Communication (CSIC), the nation’s only academic initiative of its kind, educating and inspiring communications professionals who lead the way in creating positive social impact through their work.

Ms. Keyes’ own experiences in creating positive social impact through strategic communications span across sectors, including big corporate brands and government agencies, innovative nonprofits and large foundations. She has designed signature cause programs for Fortune 100 companies, developed award-winning social marketing campaigns, and crafted strategic corporate partnerships while serving in senior management roles in industry-leading agencies Cone and Fleishman-Hillard.

She is a frequent speaker at global conferences on CSR, branding and cause marketing, and continues to serve as a consultant and trusted advisor for foundations and nonprofits looking to build innovative fundraising strategies and strengthen their communications with stakeholders.

John Trybus
John Trybus, APR
Deputy Director, CSIC

John Trybus is the Deputy Director of the Center for Social Impact Communication (CSIC) at Georgetown University, where he leads and manages its day-to-day operations, including research, curriculum and partnership development, outreach and communications.

John's history with CSIC and Georgetown is a long one. In addition to being an alum of the university's master's of professional studies in Public Relations and Corporate Communications program, John served as a CSIC research fellow for two years. In that role he created The Social Strategist Project, an award-winning multimedia research series that profiled 60 of the most innovative social impact thinkers and doers from organizations like Chipotle, Southwest Airlines, Acumen Fund and the MacArthur Foundation. John also served as alumni instructor in the program's signature Cause Consulting course.

John's social impact experience spans organizations, industries and sectors. Prior to CSIC, he served as a communications strategist at the British Embassy in Washington, D.C. communicating about the special relationship between the United States and United Kingdom.

As a member of the social innovation practice at Waggener Edstrom Communications, he advised clients like Tiffany & Co., L'Oreal Paris, Coca-Cola, Safeway, Women for Women International and CARE on corporate social responsibility program design, cause marketing and shared value partnerships, nonprofit branding, thought leadership and executive platform development.

John began his career as the personal public relations aide and traveling spokesman to world-famous chimpanzee expert and United Nations Messenger of Peace Dr. Jane Goodall, where he strategically planned and implemented her perpetual 300-day-per-year global advocacy tour. During his tenure, John traveled with the environmental rockstar on a world tour that annually reached 150,000 people in person and raised $1 million.

He was named to PRNews' 15-to-Watch list in 2010 and has also been honored with awards from the Arthur W. Page Society, Public Relations Society of America and International Association of Business Communicators.

Bridget Pooley
Bridget Pooley
Program Manager, CSIC

Bridget Pooley is the Program Manager for the Center for Social Impact Communication (CSIC) at Georgetown University, where she manages executive education initiatives for the center and provides outreach and communications support.

Prior to joining the Center in 2014, Bridget worked on the corporate partnerships team on Share Our Strength's No Kid Hungry campaign, which works to end childhood hunger in America. In this role, Bridget developed and executed cause-marketing initiatives across a number of industries.

Bridget began her career at Georgetown University, working for several years at the Georgetown University Law Center in the Academic Conferences and Continuing Legal Education department. Her most recent role at the Law Center included managing the Law Center’s executive education programming.

Bridget is a graduate of The Catholic University of America, in Washington, DC and is enrolled in Georgetown University's Integrated Marketing Communications master's program.


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