The Blur

Why Companies Need CSR as Much as Causes Need Companies

by Kim Thomson
It’s no secret why a non-profit or cause based organization might want to partner with a major company or corporation. Many caused based organizations (for the sake of this article let’s refer to them as non-profits) receive help in the form of monetary donation or enlist the help of corporate employees for an event or day to “give back”. The upside for the non-profit is clear. But why should a for-profit corporation engage in […]

The Government’s Role in Promoting Social Responsibility

by Karin Bloomquist
How can government better contribute to social responsibility efforts? In order to answer that question, we need to better understand the government’s role in promoting and supporting social responsibility initiatives and campaigns. Although social responsibility is more commonly associated with the corporate business sector, it is very important to pay attention to key stakeholders like federal, state, and local governments. In the past few decades, governments have joined other stakeholders in assuming a relevant role […]

Building an Army of Backers: The case for making volunteer recruitment a top priority for nonprofits

by Aaron Viles of Care2
There is a limit to how many people a nonprofit can hire, but that doesn’t mean there’s a cap on how many people an organization can recruit to do good work. Volunteering has a long history in the United States, but finding active volunteers and keeping them engaged with your cause can be an ongoing challenge.
These days, the internet provides new ways to meet that challenge. You can not just engage a devoted […]

Millennial Activism: Tapping Into a Network of Millennial Donors

by Emily Logan of Care2
There seem to be an endless supply of news articles declaring millennials the “Me, me, me” generation, taking the common epithet associated with Baby Boomers and insisting millennials are more entitled, more selfish, more narcissistic and less mature than any previous generation.
But a look at the facts paints a much different story. As millennials (generally considered to be people born in the 1980s and ‘90s—a group I fit into the early part of) come […]

Practitioner Profile: Liselle Yorke, Group Lead, Marketing, Grameen Foundation

Liselle Yorke has more than 15 years experience in strategic communications, media outreach, and special events. She is currently the group lead for marketing at Grameen Foundation and also led media relations at the Joint Center for Political and Economic Studies. Throughout her career, she has developed and executed communication strategies for nonprofit organizations in the international development and domestic policy arenas, with particular focus on poverty alleviation, health care, economic development and political participation. She has […]