An in-depth examination of the ways in which Americans perceive and interact with social impact topics and organizations through social media, the Dynamics of Cause Engagement study was conducted in partnership with Ogilvy Public Relations. Using quantitative methods, the research uncovered trend lines among a nationally representative sample of 2,000 Americans ages 18 and over.
The results identified a profound need for strategy and integration of disciplines when communicating about causes, and created new dialogues about what it means to be “involved” in a cause today, both in the more traditional sense as well as in the actions of so-called “slacktivists” and others empowered by the availability of digital tools.
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