The Blur

Slacktivism at its Finest

by Bridget Pooley, Manager of Engagement
This past month has been one of bad news, accompanied by the feeling of having too much negativity to choose from: Ukrainian and Russian conflict, MH17, the murder of James Foley, discord in Ferguson, ISIS, Ebola… the list goes on.
Amidst the gloom I’ve found a glimmer of positivity shining through in the form of the ALS Ice Bucket challenge. By now, just a week shy of a full month of challenges, […]

Finding a Home(page) for Your Nonprofit’s Stories

Stories Worth Telling logo

According to the 2014 Nonprofit Communications Trends report, the website was the most important communications channel to the more than 2,100 nonprofits surveyed. Not utilizing it as a key channel in your storytelling strategy is a tremendous missed opportunity.

#UberMADD: the Importance of Purpose and Alignment in Cause Campaigns

Uber MADD logo lockup

Last week, Simon Mainwaring contributed an article to Forbes Magazine emphasizing the importance of defining an organization’s purpose when aligning with a cause, and before developing a marketing promotion around said cause.
While identifying a specific purpose might seem obvious, how often really do organizations partner with causes and actually achieve a partnership that is: Authentic. Aligned. Calibrated. Coordinated. Impactful. Integrated. Strategic. Synergistic.