The Blur

Sponsors React to Off-Field NFL Drama

Its likely impossible that if you’ve been following the news lately you’ve missed out on the slew of bad press the NFL has received these past couple months; the turmoil began with the news of Ray Rice’s physical assault against his then-fiancée, now-wife Janay Palmer and took off from there, featuring similar stories from Adrian Peterson, Greg Hardy, Jonathan Dwyer, and Ray McDonald.
Critics have called attention to the lack of impact these stories
have had on viewership, making it hard to anticipate much […]

“Donate Now!” on Twitter?

by Bridget Pooley, Manager of Engagement
Last week Twitter announced the US launch of their new ‘buy’ button, which, when combined with their impressive stats (more than 270M monthly active users send a combined 500M tweets per day) has real potential to shift the way users interact with brands on this social media platform.
While the initial roll out has a narrow focus – it’ll only be available to a select group of mobile users and will consist primarily of […]

You’ll Never Believe What Facebook Is Up To

by Bridget Pooley, Manager of Engagement
Facebook announced yesterday, via press release, two changes to the news feed to help streamline content for users.
First, and most importantly for our collective sanity, it looks like click-bait’s funeral has been scheduled! Facebook will suppress content that they determine is “click-baiting” – for examples, see my title, above, or Facebook’s example, below:

Their reasoning for the change? 80% of users want a headline that helps them decide whether they actually want […]

Slacktivism at its Finest

by Bridget Pooley, Manager of Engagement
This past month has been one of bad news, accompanied by the feeling of having too much negativity to choose from: Ukrainian and Russian conflict, MH17, the murder of James Foley, discord in Ferguson, ISIS, Ebola… the list goes on.
Amidst the gloom I’ve found a glimmer of positivity shining through in the form of the ALS Ice Bucket challenge. By now, just a week shy of a full month of challenges, […]

Finding a Home(page) for Your Nonprofit’s Stories

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According to the 2014 Nonprofit Communications Trends report, the website was the most important communications channel to the more than 2,100 nonprofits surveyed. Not utilizing it as a key channel in your storytelling strategy is a tremendous missed opportunity.