Research
Check out our recent research studies, all of which are available free of charge.
Strategic Storytelling
Effective social impact stories create emotion and drive proven action. Our in-depth research studies on the topic are transforming how practitioners and their organizations approach storytelling now and into the future.
The Social Strategist Project
Who are the people who think they can–and indeed are–changing the world for the better? That’s the central question explored in a two-year study that culminated in conversations with 50 disruptive social impact leaders.
Digital Persuasion
Digital technologies have disrupted traditional influence. Our research into the rapidly evolving role social media plays in advancing social impact has shed new light onto how interactions online can lead to offline engagement.
Communicating Via Imagery
Pictures can say more than a thousand words. When effective, they persuade people to take action on behalf of important social causes. Our research presents best practices for incorporating imagery into strategy.
Corporate Social Responsibility
The private sector has the ability to create deep social impact, especially when embracing the blur through partnerships with nonprofits and other institutions. Our research focuses on the evolving role CSR plays in society.
Student Research
Our Georgetown University School of Continuing Studies graduate students explore topics related to the blurring lines between social impact marketing, communication, fundraising and journalism.
Altruism, Empathy and Efficacy
Every day, social impact practitioners trying to do good in the world work to activate audiences based on assumptions they have about what drives people to support causes.