Applied social impact research conducted by graduate students within Georgetown University's School of Continuing Studies.
Case Study: Starbucks’ “Race Together” Campaign
Examining Starbucks’ controversial "Race Together" campaign and the rise of CEO activism.
Case Study: SeaWorld and the Blackfish Effect
Analyzing the impact of the Blackfish documentary on SeaWorld’s corporate reputation.
Case Study: Chase Community Giving Campaign
Studying the impact of crowdsourcing-led corporate philanthropy.