by Gloria Kopp
If you want to get noticed, you need a top notch online presence. In the case of nonprofit organizations, it’s vital you catch people’s attention online to spread awareness of your cause. Want to start blogging? Here are some tips to help you get started writing quality blogs for your site.
Decide on what your blog should do
First things first: What does your blog need to do? Will you be writing about the people that your organization helps? Will it be raising awareness of your cause? Will you be calling out for volunteers and donations? Once you’ve decided on what your blog will be used for, stick to those themes to make it more cohesive.
Who’s your audience?
Next, you need to decide what your audience is. As you’ve already decided on the point of your blog, this shouldn’t be too difficult. For non profits, it’s likely that your audience will be a) people who are interested in furthering your cause, b) people who may want to volunteer with you, or c) people who will want to donate. When you write your blogs, always keep them in mind.
Try online writing tools
Writing on your own can be difficult. Luckily, there are plenty of tools online that you can put to use:
This app allows you to manage your time effectively. Set the timer to a doable amount of time, such as 30 minutes, and spend that entire time writing. When the timer goes off, take a break. Keep going in that pattern and you’ll be amazed how much you can get done.
Another great editing tool, the writers at this site can offer to pass their trained eye over your work. Send them your drafts for editing, and get straight onto writing the next one.
All blogs need visuals, but if you’re not a natural artist though, it may feel a bit intimidating to try and make artwork for your site. Canva is a great tool for making professional looking graphics with minimal skills needed. You can either use their images, or upload your own, and you’ll have a great image to use within minutes.
When you need additional images, PhotoPin is a fantastic resource. They search thousands of Creative Commons images for you, letting you pick out the perfect image for whatever you need.
Based in Australia, this writing service can help you put together quality, engaging blog posts. They can proofread, edit and rewrite posts for you, so you know your content will draw in readers from all over the web.
HootSuite lets you control all of your social media accounts from one app, making promotion simple. It also gives you reports on the reach of all your posts, and allows you to schedule posts for the future.
This tool is a great way to analyze just how your posts are doing. Just paste in your domain name, and you can see who’s sharing your posts and where. With this info, you’ll know exactly where to make tweaks.
This tool allows you to paste in your work, and get an instant score of just how easy it is to access. It’ll also give you the average reading age that the work is aimed at. It’s a great way of checking that you’re pitching your writing at the right audience.
Outsourcing can be a great way to maintain good output without running yourself ragged. This site has many qualified writers who can create amazing blogs for you, freeing you up.
Stuck for what to write? Try this tool! Simply input the topics you want to talk about, and it’ll give you several blog title ideas to get your creative juices flowing.
This editing tool can be a lifesaver. Paste your blog into this app, and it’ll highlight all of the areas that need attention, such as spelling errors and overused words.
Portent’s Content Title Generator
Need a catchy title? Put the topics of your blog into this tool and it’ll give you a sample title, as well as some suggested topics and quotes to use in the blog itself.
Use SEO techniques
SEO, or Search Engine Optimization, is a technique that ensures that you bring the right audience to your blog. The use of the correct keywords in your blog will mean that people searching for those words in search engines will come across your site. For example, if you’re writing about a pet adoption centre, you may use the words ‘dog adoption’ or cat adoption service’ throughout the piece.
With these tips, you’ll now be able to create engaging, interesting blogs that will further the cause of your non profit. Get blogging, and see just how much it can help your organization!
Gloria Kopp is a web content writer and an elearning consultant from Manville city. She graduated from University of Wyoming and started a career as a creative writer. At present time she works as a freelance writer and editor. Additionally, she is working on online writing course project that is going to be launched this autumn.