Widespread adoption of social media has created a society of empowered digital influencers. Together, WE Communications and the Center sought to understand what it truly means to be an influencer on and offline and how social impact organizations can harness and leverage that power.
Through a comprehensive study, the Center uncovered four main archetypes of digital influencers, including their online habits, behaviors and motivations, as well as information on how to engage them to produce greater awareness and support of causes.