- Successful organizational stories are composed of five essential building blocks: character, trajectory, authenticity, action-oriented and a hook.
- Profile a single, compelling ‘character’ that your organization works with who is relatable to the audience and can relay specific details and experiences; your organization should only play a supporting role.
- Banish jargon! No one wants to hear your organization’s acronyms.
- Before producing a story, spend enough time planning. Let the ultimate purpose for the story drive choices for how it will be produced, shared and evaluated.
- Build a culture of storytelling within your organization by creating a story corp of employees that includes a member of leadership.
Find more tips in the free Stories Worth Telling research report at http://csic.georgetown.edu/research/storytelling