by Ryan Rudominer
It is no secret that companies must be responsive to customer demands and expectations if they want to survive.
Consumers expect more than ever from the brands they buy — and increasingly are rewarding companies whose services and products are both good for them and good for society.
In its 2015 Nielsen Global Corporate Sustainability Report, Nielson found that “66% of global consumers say they are willing to pay more for sustainable brands — up 55% […]
On Thursday, January 21, students from Georgetown’s Division of Professional Communications visited the World Wildlife Fund for the latest in the Center’s social impact field trip series. Students spent the afternoon learning from the marketing and communications team about the organization’s efforts to communicate on behalf of WWF, read their thoughts below:
Slacktivism, Supporters, Social Media
Miller Hollingsworth
Miller Hollingsworth, PRCC student, asks the WWF presenters a question.
I really loved visiting the World Wildlife Fund and getting to meet a few […]
Maura McCarthy is the Director of Digital Content for the World Wildlife Fund. Since 2011, Maura has managed all aspects of worldwildlife.org, determining the voice, tone and breadth of content seen by the site’s more than one million monthly visitors. She also leads content development for WWF’s apps, including its award-wining app WWF Together, helping the organization expand its digital footprint across platforms for targeted audiences. Prior to WWF, Maura worked as Editor for Smithsonian.com and Arts and Living […]
On Wednesday, November 18, students from Georgetown’s Division of Professional Communications visited The Ritz-Carlton Hotel Company for the latest in the Center’s social impact field trip series. “Our field trip series brings purpose driven students directly to top organizations for a behind-the-scenes look at how social responsibility is created and communicated in the rapidly evolving social impact sector,” said John Trybus, managing director. “By bringing both students and expert practitioners together, such as at The Ritz-Carlton Hotel […]
by Ryan Charnov
According to a 2014 IEG Sponsorship Report, $1.92 Billion will be spent on cause marketing in 2015. As consumers become increasingly socially conscious, the opportunities for partnerships between corporations and charitable causes will continue to grow exponentially. Given increased competition, leaders can make their cause stand out by focusing on three key areas:
Transparency:
Consumers demand complete transparency from cause marketing efforts. In the past, campaigns have moved away from using vague language in messaging, such […]
