by Randi Berkovsky
According to research from Do Something.org, more than 1.3 billion people live in extreme poverty — less than $1.25 a day. This is more than the maximum capacity of 19,452 New England Patriots football stadiums.
On September 26, Global Citizen hosted its 2015 festival in New York City. The purpose: to end this global poverty and incite change around the world while celebrating the United Nations’ new 17 Global Goals for Sustainable Development. There were […]
by Justin Kersey
October is National Breast Cancer Awareness Month (NBCAM) and with it comes an onslaught of pink ribbons for what might arguably be one of the most successful cause marketing campaigns in the last 50 years. Since 1991, the pink ribbon has been a ubiquitous marketing tool that has led to endless sponsorships and promotions in the name of raising awareness for early-detection screenings.
Yet statistics show that mammography screenings are not reducing the number of breast cancer […]
by Sara Dal Lago
Photo courtesy of Mashable
This year, the Social Good Summit 2015 proved once and for all the major, far-reaching impact that innovation can have on social good. New technologies can really empower and connect people from all over the world, and the Summit gave a concrete proof of their influence. With 1.6 billion impressions on Twitter and Instagram, the official hashtags #2030Now and #SocialGood went viral, making it a truly global event.
I was […]
by Rina Zelaya M.
A few weeks ago I read a small, yet interesting, piece in PR/CC´s weekly newsletter, it was about the upcoming Social Good Summit (SGS) that was to take place in NYC – one of the most dynamic cities in the world. I had heard about the SGS throughout the years but had never been able to be in the right place and time throughout its different editions. Nevertheless, this time everything seemed to fall […]
by Corey Goldstone
In evaluating the role that storytelling has in issue advocacy, the importance of big-name partnerships cannot be overstated. However, not all messengers are created equal, and like every skill, effective storytelling takes practice. The challenge is to make sure that the celebrity stays on message and conveys a genuine passion for the issue he or she is advocating for. In the case of Amy Schumer this summer, a lot can be learned from […]
