The Blur

Student Research Assistant Profile: Ariel Durgana

Ariel Durgana is the CSIC Student Research Assistant, where she is responsible for providing key support on the Center’s priority initiatives–ranging from leading an impact-gathering project to supporting cutting-edge social impact research. Ariel is also a student in Georgetown University’s master of professional studies in Public Relations and Corporate Communications program.
Center for Social Impact Communication:  Tell us a little bit about you and how you’ve ended up in your current position as the Student Research Assistant. 
Ariel Durgana: It […]

Practitioner Profile: Kyle LeBlanc, Director of Corporate Partnerships & Cause Marketing, National Parks Conservation Association

Kyle LeBlanc is a seasoned fundraising professional specializing in the strategy, design, and execution of high-impact and fully integrated corporate partnerships for diverse industries including: retail, consumer packaged goods, restaurants, foodservice, media, and consulting. She’s currently bringing her passion for corporate social responsibility to the National Parks Conservation Association as Director of Corporate Partnerships and Cause Marketing. By night, Kyle is Founder and Chief Moxie Officer at Resumoxie. Connect with Kyle on LinkedIn.
Center for Social Impact Communication  Describe your career path and your […]

Attracting (and Keeping) Sponsors: It’s All About Engagement

by Sara Dal Lago
Give a man a fish and you feed him for a day. Teach a man how to fish and you feed him for a lifetime.
This is what Street Sense does by providing economic opportunities to the homeless community in Washington, D.C.
As part of the Strategic Event Management class in Georgetown University’s master of professional studies in Public Relations and Corporate Communication, I was involved, along with six other students, in developing a sponsorship-building plan […]

9 Ways to Use Social Media for Social Good

by Rochelle Ceira
If you’re someone who’s looking forward to bringing a positive change in the community, you’ve probably tried tons of ways to spread the word about your efforts. This could have been done through brand ambassadors, print media, or other promotional content. It can’t be denied that the most powerful source used to “spread the word” is the one welfare organizations thrive on to do their charity work. Today, our task to find this influential […]

Business’ Corporate Social Responsibility in Seven Steps

by Wanda Barquin
Corporate Social Responsibility (CSR) is still widely misunderstood. I will discuss what CSR is and, most importantly, what it is not. Then, I will elaborate on how to evaluate environmentally-sound behaviors. Lastly, I will suggest seven steps to develop a CSR strategy.
CSR is meant to benefit your business. It aims to improve your corporate image. It is a strategic way to communicate publicly what you do well in order to boost your brand reputation.
CSR is not:
1) […]