by Sara Dal Lago
In an overcrowded marketplace, it can be hard for organizations to tell their story, or, rather, to pique the public interest and make sure to get their message through.
A survey conducted in 2013 by the Center for Social Impact Communication at Georgetown University, “Stories Worth Telling,” shows how storytelling will continue playing a leading role in the communication landscape, especially in the nonprofit sector, in the next few years. What is more, […]
by Karin Bloomquist
In the nonprofit sector, social responsibility takes many forms. Solid research is rare because most articles focus on the benefits to corporations; however, there are many positive outcomes that come from nonprofit CSR such as increased identification, more favorable perceptions among key publics, increased volunteerism and positive word of mouth as well as the power to influence political agendas. The accountability that social responsibility initiatives offer to corporations can also be applied to nonprofit organizations. […]
by Corey Goldstone
Photo courtesy of psychologytoday.com
Through careful observation, campaigns teach lessons each election cycle that can be invaluable to organizations that have a mission to engage and motivate people to action for the public good.
Before the internet redefined the way that political leaders connect with the public, Ronald Reagan was known by adoring supporters as “The Great Communicator” for his ability to captivate listeners in his televised speeches.
In 2015, politicians and candidates know that if they […]
Successful organizational stories are composed of five essential building blocks: character, trajectory, authenticity, action-oriented and a hook.
Profile a single, compelling ‘character’ that your organization works with who is relatable to the audience and can relay specific details and experiences; your organization should only play a supporting role.
Banish jargon! No one wants to hear your organization’s acronyms.
Before producing a story, spend enough time planning. Let the ultimate purpose for the story drive choices for how it will be produced, shared and evaluated.
Build a culture […]
Miguel Marcia; Mercedes Henriquez, Director of Job Placement; Terry Flood, Executive Director; PR/CC Student Laura Barbier Viera, PR/CC Student Maria Payan Jiminez; Journalism Student, Amel Guetattfi
by Amel Guettatfi
photography by Rachel Ghadiali
Alumni and students from the Strategic Career Planning and Management class from the Division of Professional Communications at Georgetown SCS recently attended a career event at Jubilee Jobs, a workforce development nonprofit. The evening celebrated those who have been able to overcome barriers to employment such as learning disabilities, drug abuse […]
