The Blur

3 Simple Steps for Bringing a CSR Program to the U.S. Hispanic Audience

by Vincent Cuellar
Around October and November, lots of communications professionals get excited about the new initiatives their team is launching for the following year. Sometimes it’s a new website or product, or a fundraising campaign. Then there is that one voice in the room that brings up “the Hispanic market” as a possibility. She’s read a recent news story about their population of 55 million in the US, or their $1.3 trillion in spending power, […]

Practitioner Profile: Megan Fleming Hytjan, Founder, Heartwood Communications

Megan Fleming Hytjan is the Founder of Heartwood Communications. You can follow her on Instagram or Twitter and connect with her on LinkedIn.
Center for Social Impact Communication: Thanks for taking the time to chat with us today about your work at Heartwood Communications. Can you start by describing your career path and telling us a bit more about Heartwood?
Megan Fleming Hytjan: I always thought I would work in the non-profit sector, but I tend to find myself working alongside nonprofits instead […]

Writing Help For Non-Profits: How To Create A Perfect Blog For Your Organization

by Gloria Kopp
If you want to get noticed, you need a top notch online presence. In the case of nonprofit organizations, it’s vital you catch people’s attention online to spread awareness of your cause. Want to start blogging? Here are some tips to help you get started writing quality blogs for your site.
Decide on what your blog should do
First things first: What does your blog need to do? Will you be writing about the people […]

Communication Breakdown: When Poor Practices Hinder Local Social Change

By H. E. James, MBA
Fostering social change is why many people volunteer with local grassroots nonprofit organizations and movements.  We see a need or we have been touched by a crisis, and we are moved to invest our time, and often our money, to committees and events we feel will do the most good.
As fund raisers and events near, production is undertaken by the diehards.  Social change efforts have missed their mark because of a […]

Practitioner Profile: Jon Bougher, Co-Founder & Director of Content, Emic Films

We recently had Jon Bougher, Co-Founder & Director of Content at Emic Films, join us for our Office Hours Series. Jon met one on one with students in the Journalism and Public Relations and Corporate Communications program and then sat down with the Center to tell us a bit more about his background. Read on for more!
Center for Social Impact Communication: Describe your career path and your current position.
Jon Bougher: I studied film as an undergraduate, but switched my […]