The Secret Formula to Online Presence Success for Non-Profit Organizations

The Secret Formula to Online Presence Success for Non-Profit Organizations

by Gloria Kopp

The not so secret secret to success online is the same as the not so secret secret to success offline – hard work! If you are willing to put the time and effort into your online marketing, your organization will flourish there.

  1. Have an Up to Date Website

All business wanting to grow their online presence should have a website. But just having a website isn’t enough. Even the most basic websites need constantly checking and updating to make sure they are correct.

Imagine if a potential customer clicks on your website – they click a broken link. Your credibility just slipped. Or imagine they are looking at your product catalogue and some or all of the information is wrong. Customers often won’t bother contacting you to ask questions – they will simply move onto a company whose website is up to date.

  1. Offer Value to Your Customers

I’m not talking in terms of price here, although that’s important too. I am talking about offering people a reason to click on your website and a reason to come back.

Offer your potential customers information they won’t find anywhere else – what are you an expert in? Maybe you could write a how-to-guide and help your customers tackle a problem. Keeping a regularly updated blog is a great way to do this.

  1. Be Mobile Friendly

With today’s fast paced lifestyle, many people use mobile devices to browse the internet on their morning and evening commutes. Make sure your site is mobile friendly (when choosing your theme for your website, make sure it is mobile optimized). If your site isn’t friendly to mobile devices, users will find one that is!

  1. Use Online Resources

Check out the resources below to get some extra help with your online profile:

Kissmetrics offers tools to make your pop-up advertising relevant to each individual visitor. Pop-ups can be annoying when they appear every couple of seconds. This service ensure they are tailor made to your visitor’s needs.

Hootsuite is a fantastic tool. It allows you to preschedule social media blasts across the main platforms at times selected by you. This means you aren’t tied to social media all day!

UK assignment service will help you to compose a perfect content for successful online presence. The professional writers provide editing and proofreading consulting services.

Mention is a site that allows you to track mentions of your brand in real time so you can see when people are talking about you!

Write my essay hires online writers and marketers who will improve your online presence. Get online consulting services and get your online marketing strategy to the next level.

unBounce is a good place to get a landing page design for your site. This is often the first page a customer sees and it needs to be good!

Australian help is an educational portal that can be helpful for online presence improvement as well. It features a great amount of both educational and marketing tools and guides that everyone should know about.

  1. Familiarise Yourself with SEO

Making sure your web content is SEO friendly is a major step. This step ensures that search engines such as Google can find and display your site when relevant searches are conducted. Use keywords in your articles (not too many, aim for about 1%) and in the “alt” text on your images. Ensure titles use keywords, preferably at the beginning.

  1. Social Media Is Your New Best Friend

You’ve got a website, now, how do you make sure people see it? The answer of course is social media.

It’s not necessary to have a page on every platform, you should choose the ones most relevant to your business. For example:

  • If you produce a lot of video content, YouTube and Periscope would be good choices.
  • If you produce stunning photos, Instagram and Snap Chat would be good choices.
  • If you write a lot of how-to guides, or recipe or craft related content, Pinterest is the place for you.

As a minimum, you should have a presence on Twitter and a Facebook page.

  1. Engage Potential Users

This is where all those social media accounts flourish. Use these accounts to not only share your own content, but to follow people in your niche. Share their content, chat to them and build connections. If someone is looking for a new source for a product or service, they are much more likely to choose one they have previously engaged with.

Your website’s blog is another good place to engage. Allow readers to leave comments and be sure to respond to those comments. Click through to their blogs and leave thoughtful comments on their posts. You now have a relationship with that person.

By following suggested tips above you will find online marketing easy and not stressful. Always seek for new solutions, ask for advice, try new strategies and make your voice to be heard online.
Gloria Kopp is a web content writer and an elearning consultant from Manville city. She graduated from University of Wyoming and started a career as a creative writer. At present time she works as a freelance writer and editor. Additionally, she is working on online writing course project that is going to be launched this autumn.