Storytelling is an essential component of an effective social impact organization, but few have a firm grasp on how to develop sustainable stories and processes. And fewer still have strong cultures of storytelling. With support from the Eugene & Agnes E. Meyer Foundation, we conducted comprehensive research and developed a suite of resources to help organizations tell stories that matter. Informed by a review of the storytelling practices of more than 150 social impact organizations, our research provides a step-by-step framework for telling emotional and action-driven stories.
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