CSIC Blog
The Social Strategist Part XLVII: Southwest Airline’s Marilee McInnis and Communicating with Heart
The Social Strategist Part XLVI: The Discovery Channel Global Education Partnership’s Aric Noboa and Using a Corporation’s Core Assets for Good
The Social Strategist Part XLV: Kiva’s Beth Kuenstler and the Importance of Listening and Sparking Conversations in Nonprofit Marketing
News & Events
GeorgetownCSIC: Terrific resources - MT @fcwashington: Integrating social media grantwriting tips from @MeyerFoundation http://t.co/yVA6kmpXxy w/handout!
GeorgetownCSIC: RT @melissawz: Video from my recent presentation at @GBCHealth on digital persuasion http://t.co/X0snkuxpxj
GeorgetownCSIC: Fabulous resource! RT @ganonprofits: Ready to create stunning videos for your #nonprofit? Check out #IntoFocus. http://t.co/N6m4tC1Tz8
CSIC Student Blog
Leveraging social media through Topsy
Webinar on Messaging: What It Is, What It Isn’t and Why You Should Do It Strategically
5 Tips to Improve Your Nonprofit Website: Turn Your Website into an Engaging, High-traffic Destination
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Using Your Social Currency to Support Global Causes
CSIC participates in TEDxChange, convened by the Gates Foundation in Seattle, Wash. in April (Photo courtesy of TEDxChange).
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Using Your Social Currency to Support Global Causes
CSIC participates in TEDxChange, convened by the Gates Foundation in Seattle, Wash. in April (Photo courtesy of TEDxChange).
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Digital Persuasion
CSIC's newest study examines the role of social media in motivating cause support among digitally active Americans.
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Read the full article
CSIC research is highlighted in the Winter 2013 Stanford Social Innovation Review
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The Social Strategist
CSIC's award-winning podcast series features conversations on effective cause based communication with some of the most successful organizations, companies and people working in the field today.
From the Blog: The Arby’s Foundation’s Kate Atwood and Using Corporate Philanthropy to Do Good while Achieving Brand Marketing Goals
May 24, 2013 -- Corporations giving money to worthy causes is just about as old as business itself.
Despite being controversial to some, philanthropy from titans of industry among the likes of John D. Rockefeller, Andrew Carnegie and J.P. Morgan proved years ago that corporations – and their executives – can do well while doing good.
But the days of corporations simply writing checks to nonprofits without activating true cause partnerships that not only help a social issue but also are authentically tied to the brand’s DNA in the minds of consumers are smartly becoming fewer and farther between.
Kate Atwood, executive director of the Arby’s Foundation and today’s social strategist, proves that strategic corporate philanthropy is becoming…well, more strategic. Read more
About the Center
Georgetown University’s Center for Social Impact Communication (CSIC) is the nation’s leading educational resource on social impact communication. Launched in 2008 and housed in the award-winning Master of Professional Studies program in Public Relations and Corporate Communications, CSIC aims to elevate the discipline by pioneering industry standards in responsible communication practices and by educating and inspiring the professionals who lead the way in creating positive social impact through their work.
Research Highlights
Small Business, Big Engagement - Social media has emerged as an ideal platform for sharing a corporate responsibility story with stakeholders. It’s authentic. It’s continuous. It’s targeted. It’s interactive. But small businesses in particular face barriers in effectively using digital platforms to tell their stories. CSIC released a white paper in summer 2012 that offers an in-depth look at trends and best practices for small businesses using digital tools to tell their community involvement stories.