Research

Research

Our actionable research helps practitioners explore the blur between marketing, communication, fundraising and journalism. We research how social impact organizations can become more effective across sectors, functions, departments and human strengths.

Check out our recent research studies, all of which are available free of charge.

Strategic Storytelling

Strategic Storytelling

Effective social impact stories create emotion and drive proven action. Our in-depth research studies on the topic are transforming how practitioners and their organizations approach storytelling now and into the future.

The Social Strategist Project Featured Participants

The Social Strategist Project

Who are the people who think they can–and indeed are–changing the world for the better? That’s the central question explored in a two-year study that culminated in conversations with 50 disruptive social impact leaders.

Digital Persuasion

Digital Persuasion

Digital technologies have disrupted traditional influence. Our research into the rapidly evolving role social media plays in advancing social impact has shed new light onto how interactions online can lead to offline engagement.

Communicating Via Imagery

Communicating Via Imagery

Pictures can say more than a thousand words. When effective, they persuade people to take action on behalf of important social causes. Our research presents best practices for incorporating imagery into strategy.

Corporate Social Responsibility

Corporate Social Responsibility

The private sector has the ability to create deep social impact, especially when embracing the blur through partnerships with nonprofits and other institutions. Our research focuses on the evolving role CSR plays in society.

student research

Student Research

Our Georgetown University School of Continuing Studies graduate students explore topics related to the blurring lines between social impact marketing, communication, fundraising and journalism.