Strong networks-both interpersonal and digital ones-make important contributions to our health. They provide emotional and practical resources, and make us feel cared for and valued. Consequently, social marketers have long relied on these networks as channels to raise awareness of public health-related issues, facilitate behavior change and ultimately, help people live healthier, safer lives.
Using Social Media Platforms to Amplify Public Health Messages examines how to leverage the opportunities provided by social media through an examination of the best practices for public health-driven social media, as well as insights into how to reach key audiences. It was conducted in partnership with Ogilvy Public Relations.