by Alan R. Andreasen
Commercial marketing is a set of activities carried out by a commercial enterprise designed to influence others to act in ways that will maximize value for the owners of the enterprise over the long run[1]. Over 100-plus years of growth and development, commercial marketing has evolved practices and concepts that have the potential to make significant contributions to social change. On the practical side, commercial marketers have learned that promoting social change – […]
by Wanda Barquin
Like some of you, I took for granted that I would be successful in whatever I chose to do. With a good education, a good work ethic, and several languages under my belt — or should I say skirt? — I grew up confident and vain.
I didn’t count on the sobering discipline and enormous amount of faith required to achieve and sustain success, while tackling some seemingly insurmountable challenges. I had to learn the […]
by Kim Thomson
While it’s safe to say most employees would like to work toward a mission that makes a difference in the world or community it’s not feasible for everyone. In today’s marketplace, those who are interested in making a difference are faced with making the difficult choice between choosing a profession that’s function makes us feel good or one that provides for a specific lifestyle. Some companies are making it possible for their employees to […]
by Luke Telander
Major national non-profits have had a tremendous impact through social campaigns.
Whether it be the ALS Ice Bucket Challenge or Human Rights Campaign’s red equal sign, millions of people across the country participate in these campaigns.
Most of us in the non-profit world, though, can only dream about the amount of engagement that these massive campaigns delivered. For those of us that work at smaller nonprofits (My nonprofit, while national, has only 17 staff members), it […]
by Kimberley Carlton
Lauren Kinsey creates, promotes and manages cause marketing partnerships at Teach For America. As the director of cause marketing, she works with companies in an effort to strengthen Teach For America’s brand, create new and loyal ambassadors and generate income and diversify revenue. She is an alumna of the Georgetown PRCC program and holds a B.A. in English and sociology from Bucknell University. Follow her on Twitter @LEKinsey or LinkedIn to connect about cause marketing, nonprofit and corporate partnerships and […]
