The Blur

Optimizing Social Media as a Nonprofit: Facebook

by Stephanie Quick

There is no question about it, social media is a force to be reckoned with. In the words of Eric Qualman, author of Socialnomics, “We don’t have a choice on whether we do social media. The choice is how well we do it.” He estimates that the usage of social media has now overtaken pornography as the number one activity online.  If Facebook were a country, it would be the third largest country in […]

Teamwork Makes The Dream Work: 3 Assessment Tools Non-Profits Can Use to Help Promote Better Communication and Teamwork in the Workplace

by Sankaya Hall
Most of us have been confronted with the old, “What are your strengths and weaknesses?” question during job interviews. Even if you’ve practiced your answer in the mirror a thousand times, it’s always awkward and never completely true. “My strength is that sometimes I just work too hard,” might sound familiar.
Most times when we’re asked these questions, we don’t really know the “right” answers. This is partly because we don’t really know what our strengths […]

Media Relations Training for Nonprofits: Creating Moving Quotes and Memorable Quips

by Rachael Lighty
A strong sound bite can help nonprofits stand out among the sea of organizations competing for potential donors, volunteers, recognition and media placement. Effective messaging is essential for nonprofits to tell their story in a way that evokes a call to action for their audience. Creating moving quotes and memorable quips can give the nonprofit’s stories a human voice, change the pace of a news piece, and add creativity and color to content […]

Multimedia for Nonprofits

by Jazzmin Williams
What is Multimedia? Why do I need it? How do I use it well?
Although it could be said that it is common knowledge that the internet (including social media) has changed the landscape of communication, it is also a sad fact that there are still nonprofit organizations that are not harnessing the power of the web to its full advantage.
Multimedia, which for the purposes of this webinar will be defined as online media […]

How Does Your Garden Grow? | A Guide To Nonprofit Social Impact Reporting

by Karin Bloomquist
Social impact reporting has become an essential aspect of business practice in the nonprofit sector; however, many nonprofits are largely unaware of the usefulness of reporting and transparency beyond just the need for compliance and marketing. There is an unspoken obligation of nonprofit organizations to be ethical with their policies and practices; however, many simply do not know how or do not have the processes in place to do so successfully.

A 2006 Harris Poll found that […]