The Blur

Paramount Pitching: How to Create Visual Press Releases to Successfully Pitch Your Story

by Chelsie Pope
PARAMOUNT PITCHING: How to Create Visual Press Releases to Successfully Pitch Your Story
Photo Credit: Flickr
Press releases are paramount in effectively distributing news about your organization, but press releases can also be used as a tool to brand your organization through stories.
There are thousands of press releases sent to various media outlets on a daily basis—captivating stories that involve crime, sentiment and even the bizarre. So, what does it take for your press release to […]

Planting the Seed for Email Marketing Success: How Email Marketing Can Boost Your Nonprofit

by Caroline Gould
“We can’t afford it. There isn’t enough time. We don’t have the staff to support it.” For those who have ever worked in a nonprofit you are used to hearing these phrases when faced with decisions to move forward with certain processes. This is not any different for email marketing.
The 2014 Nonprofit Communications Trend Report indicates that the top challenge for nonprofit communicators this year is the lack of time to produce quality content for […]

On-Boarding Your Board: Four Keys to Orientation Success

Image Credit 1 – SVP Seattle,
by Elyse Tadich Rudolph
According to the 2014 Nonprofit Finance Fund State of the Sector Survey, nonprofits have seen an 80 percent increase in demand for their services. Yet financially and strategically, these organizations are on unstable ground. On the fiscal side, more than one-quarter of nonprofits ended FY2013 with a deficit. An additional 55 percent of nonprofits have less than 3 months of operating reserves. Strategically, more than half of […]

3 Dead Giveaways that it’s Time for a Visual Identity Upgrade

by Sophie Huber Savage
Logo. Icons. Imagery. Color pallet. Typography. Layout and grid. All of these things and more make up your organization’s visual identity system. That visual identity has the power to communicate credibility: that your nonprofit’s work is valuable and worth trusting. Pretty big responsibility, right?
Why it counts
There are a lot of reasons why people behind nonprofits hesitate to upgrade or change this identity. Maybe we’re attached to what exists, have limited funds to […]

Media Relations: Finding Your Niche in the News

by Kaitlin Luna
As public relations professionals, we all understand the importance of getting our clients featured in the news. However, making this a reality as newsrooms around the country downsize and as news content has become more and more fragmented can be difficult. How can we get through the clutter and show our local communities, our country, and even the world the importance of our message? By pitching fabulous story ideas!
Lay the foundation

The first step is […]