#UberMADD: the Importance of Purpose and Alignment in Cause Campaigns
Last week, Simon Mainwaring contributed an article to Forbes Magazine emphasizing the importance of defining an organization’s purpose when aligning with a cause, and before developing a marketing promotion around said cause.
While identifying a specific purpose might seem obvious, how often really do organizations partner with causes and actually achieve a partnership that is: Authentic. Aligned. Calibrated. Coordinated. Impactful. Integrated. Strategic. Synergistic.