The Blur

Part 47: Marilee McInnis and Communicating with Heart

Marilee McInnis, Senior Manager of Culture and Communications, Southwest Airlines

by John Trybus, Managing Director How’s this for an awesome job title: Senior Manager of Culture and Communications. That’s the very cool title of this week’s very cool social strategist, Marilee McInnis of Southwest Airlines. “It’s a title that means I get to do what I’m passionate about,” Marilee says with a laugh. Marilee’s passion for […]

Part 46: Aric Noboa and Using a Corporation’s Core Assets for Good

Aric Noboa, President, Discovery Channel Learning Alliance

by John Trybus, Managing Director It’s exciting to see the many forms corporate social responsibility (CSR) is taking these days. From cause marketing to employee volunteer programs that connect talent with worthy causes and many things in between, CSR is getting more creative and impactful. The Discovery Channel’s Global Education Partnership is one such creative use of […]

Part 45: Beth Kuenstler and the Importance of Listening and Sparking Conversations in Nonprofit Marketing

Beth Kuenstler, Vice President of Marketing and Communications, Kiva

by John Trybus, Managing Director It seems as though this week’s social strategist, Beth Kuenstler, has done it all. Brand management at Procter & Gamble. Marketing Director at Kodak. Independent marketing strategy consultant. Director of Strategic Partnerships at CARE. Executive director of Hands on Network. And now Vice President of Marketing and Communications at Kiva. And all that was after earning […]

Part 44: Chuck Bennett and Why Perseverance and Consistency are Key Ingredients in Corporate Environmental Sustainability

Chuck Bennett, Vice President of Earth and Community Care, Aveda (ret.)

by John Trybus, Managing Director Every time I visit an Aveda store I’m always struck by three things: the smell (it’s intoxicating), the comforting tea they offer (it’s delicious!) and the knowledge that employees have not just about product benefits but also about the responsible sourcing of ingredients and environmental mission of the company. Aveda is a beauty company with a mission […]