Communicating Via Imagery
About the Research
Images can play a vital role in how effectively messages can reach various audiences. When images accompany text or a story, which element makes the difference in engaging the reader or viewer? Which motivates one to act? Using images strategically in external and internal communications planning and execution can be a vital component of success for an organization. Disparate pieces of advice can be found online and in publications urging organizations to utilize photos for different reasons and in an amalgam of ways; however, a consolidated handbook of how to incorporate photography into communications planning does not exist. The primary objective of CSIC's Nonprofit Imagery Fellow was to develop a framework that will walk nonprofit organizations through the process of communications planning with photography as an integral element.
Working closely with CSIC, the fellow examined more than 140 nonprofit organizations' use of photography in their communications planning, utilizing communications audits, surveys, interviews, and a roundtable discussion with professionals from within the communications and photography industries.
About the Fellow
CSIC fellow Leigh Vogel's extensive professional background and accomplishments in the photography and communications industries makes her an ideal fit. Leigh is currently a Strategic Communications Specialist at the World Bank for the Connect4Climate global partnership campaign. She has held titles including Editor in Chief of a national luxury lifestyle publication, Media Relations Director, and Director of Marketing for a multi-billion dollar mixed use development in Snowmass, Colorado. Leigh is a photojournalist documenting news and entertainment events for agencies including Getty Images and Polaris Images, and focuses much of her work on animal welfare and rights. She has documented animal abuse cases in the circus and in the largest sled dog operation in the United States, and is working to change a rule that will raise the standards of care for working dogs in Colorado who are chained for indefinite periods of time.