Denise Keyes is the founder emeritus of Georgetown University’s Center for Social Impact Communication and Division of Professional Communications. In this role, she developed and taught the first Cause Consulting class in 2007, which served as the catalyst for the launch of the Center the following year. Denise pioneered the Center’s approach to applied research by forging numerous industry partnerships and securing funding from corporations and foundations.
Denise introduced the concept of the blur in 2011 […]
During the first semester of the Center’s signature Cause Consulting course in 2007, The World Bank funded fourteen graduate students’ participation in a nine-month class project focused on auditing, developing and implementing strategic communications plans for the four nonprofits in the World Bank East of the River Initiative. Student teams worked collaboratively with the individual nonprofits to help build the foundation for a sustainable communications effort within each organization. The success of the students’ work was […]
Widespread adoption of social media has created a society of empowered digital influencers. Together, WE Communications and the Center sought to understand what it truly means to be an influencer on and offline and how social impact organizations can harness and leverage that power.
Through a comprehensive study, the Center uncovered four main archetypes of digital influencers, including their online habits, behaviors and motivations, as well as information on how to engage them to produce greater awareness and […]
