by John Trybus, Managing Director
A simple call to action and a big idea create a cause marketing partnership made in heaven
Give us your coats!
That’s the simple and clear call to action that has put One Warm Coat on the map and inspired a number of very successful and high-profile cause-marketing partnerships for the organization, including the Warm Coats & Warm Hearts Drive currently taking place with Burlington Coat Factory and ABC’s Good Morning America.
This week’s episode of The Social Strategistfeatures a […]
by John Trybus, Managing Director
The second episode of The Social Strategist: A Conversation on Cause Based Communication features Seema Bhende, a senior vice president in the social innovation practice at Waggener Edstrom. Seema has been on a journey in her career to create an intersection between the social good and the private sector to engage the masses around social causes, as she puts it.
Seema says that she had an “aha” moment after the September 11 terrorist attacks when she […]
by John Trybus, Managing Director
I am excited that the inaugural episode of The Social Strategist: A Conversation on Cause Based Communication features a special interview with Dr. Jane Goodall, the world’s foremost authority on chimpanzees and a United Nations Messenger of Peace.
Dr. Goodall is the founder of the Jane Goodall Institute (JGI) and is also my boss since I serve as JGI’s manager of outreach and public relations, in addition to pursuing my master’s degree at Georgetown.
Everyone knows Jane Goodall because of […]
Helene D. Gayle, M.D., M.P.H., is CEO of McKinsey Social Initiative, a nonprofit organization that implements programs that bring together varied stakeholders to address complex global and social challenges.
John D. Trybus is a social strategist on a mission to help impact organizations embrace the blur—between sectors, functions, departments and human strengths—for good.
As professor and director, he leads Georgetown University’s Center for Social Impact Communication, a research and action center working to ignite the power of responsible marketers, communicators, fundraisers, and journalists to combine their strengths within an organization in order to drive societal change. Dr. Trybus is charged with directing all of the […]
