by John Trybus, Managing Director
To say Shonali Burke took an unconventional route to working in the public relations field is a bit of an understatement.
With an educational training in economics, Shonali was a professional actress and director in India prior to moving to the United States. Actress turned PR superstar? The transition may not be as strange as it sounds at first. “I feel the training that I went through gave me a lot of necessary experience […]
by John Trybus, Managing Director
Kyle Taylor has literally crisscrossed the globe observing, documenting and advancing the cause of youth development. From Vietnam to Tanzania and everywhere in between, this social strategist has traveled to more than 12 countries in the past year alone.
I first heard about Kyle because of his work with Ashoka’s Youth Venture, an organization that strives to “plant that seed of social change in young people,” as Kyle puts it. As Youth Venture’s youth ambassador, Kyle took […]
by John Trybus, Managing Director
Coca Cola. Walmart. Bank of America. Safeway. Proctor & Gamble. Mattel.
These are but a handful of the A-list corporate partnerships that Kristine Templin, as the vice president of corporate partnerships at Special Olympics, manages. She’s this week’s social strategist.
Kristine is no stranger to the fast-paced world of cause marketing. She’s held positions with some of the most iconic cause brands in the world: including the American Red Cross and St. Jude Children’s Research Hospital, among […]
by John Trybus, Managing Director
It’s not every day that you have the honor of sitting on the floor of the cafeteria at the National Geographic Society with one of the magazine’s first female photographers to discuss how communicating through images can change the world.
But that’s exactly what I did with Annie Griffiths for the fourth episode of the Social Strategist. “I spend a lot of time on the floor anyway,” Annie joked during the interview.
Annie is famous for her inspiring images […]
by John Trybus, Managing Director
How Theo Chocolate’s Joe Whinney is communicating that his chocolate company has a conscience
Profitability with principles? Isn’t that an oxymoron in this economy?
Not if you’re Joe Whinney and the Theo Chocolate Company. Joe, the founder and CEO of Theo, is featured in this episode of The Social Strategist which was recorded on location at the company’s deliciously-smelling factory in Seattle, Washington.
When I wasn’t sampling the Theo salted caramels (shhh….they’re my favorite!), Joe and I sat down in his super-secret […]
