by John Trybus, Managing Director
More than ten years after the September 11 terrorist attacks, discrimination against the Islam religion and Muslim people is holding steady. Consider the following: More than half of Americans acknowledge some level of prejudice against Islam while two-thirds admit they have little or no knowledge about the religion, according to a Gallup poll.
Is it possible to change a society’s deep-seated and negative perception of a group of people? Can hearts and minds […]
by John Trybus, Managing Director
There are more than 1.5 million nonprofits in operation in the U.S. alone, according to one estimate by the National Center for Charitable Statistics. Talk about cause fatigue!
Is it even possible for nonprofits to break through such intense clutter to reach the hearts and minds (not to mention the pocketbooks) of key stakeholders?
The answer is a resounding yes, according to Thom Clark, but only among nonprofits equipped with an understanding – and application – […]
by John Trybus, Managing Director
How do you tell the stories of a small and mighty organization operating in more than 70 countries around the world, not to mention frequently in war-torn and remote locations?
For Jason Cone, one answer is by utilizing brand evangelists or supporters who are so deeply passionate about a cause that they serve as ambassadors in helping to spread the word about an organization. He’s the director of communications for Doctors Without Borders and this week’s social strategist.
“It’s a […]
by John Trybus, Managing Director
Being the Mayor of Chicago’s press secretary means you must be tough, able to think on your feet, and have superb storytelling abilities. While Tarrah Cooper meets all of those qualifications there’s another trait she possesses that makes her unique: she’s a social strategist.
This week’s episode of the Social Strategist was recorded on location at Chicago’s City Hall and features an exclusive interview with Tarrah (full disclosure: we were high school classmates and friends!) about […]
by John Trybus, Managing Director
You may have heard of the Enough Project because of its affiliation with a number of well-known celebrities. Big names such as George Clooney, Don Cheadle, Ryan Gosling and other red carpet favorites have helped to put this organization, which aims to end genocide and crimes against humanity in Africa, on the map.
While celebrity involvement in causes is certainly not a new strategy and the results of such engagements are not always clear, the Enough Project and Jonathan Hutson, […]
