by John Trybus, Managing Director
To say Beth Kanter is the Oprah of cause-based communication in the social media space is a pretty accurate comparison as far as I’m concerned. She’s kinda a big deal.
Through her speaking engagements, books, trainings, and her super popular Beth’s Blog: How Networked Nonprofits Are Using Social Media to Power Change, Beth is a pioneer when it comes to helping nonprofits communicate effectively online. Although she admits to not knowing a “modem from a microwave” when […]
by John Trybus, Managing Director
The cherry blossoms are here! The cherry blossoms are here!
I know, as if you needed any reminder.
This year’s Cherry Blossom Festival marks the 100 year anniversary of the first gift of cherry trees to the U.S. from Japan. Diana and her team will create more than five weeks of events to mark the occasion.
Washington, D.C. is officially swathed in shades of pink and will be for the next few weeks as the nation’s […]
by John Trybus, Managing Director
I have a confession to make. I love Chipotle.
I love Chipotle not just because of those tasty burrito bowls (although that’s certainly reason enough), but because of the company’s pioneering approach to corporate social responsibility (CSR) in the fast food industry. The restaurant chain’s approach to CSR is not a typical one. In fact, you might call it an anti-CSR approach. More on that later.
Chipotle’s approach to social good is highlighted in the company’s tagline: Food […]
by John Trybus, Managing Director
Spend even ten minutes with Esta de Fossard-Nelson and you’re bound to be smiling ear-to-ear, drawn into her amazing life’s story as I was. She’s a storyteller. She’s an actress. She’s Australian. She’s a professor. She’s worked around the globe in more than 52 countries. She’s an author. And yes, she’s a social strategist.
Esta also happens to be (without question) one of the world’s leading authorities and a pioneer on the subject and practice of […]
by John Trybus, Managing Director
A conversation with the Indiana Jones of photography
If you’ve ever picked up a copy of National Geographic magazine chances are you have viewed one of Michael “Nick” Nichols’ photos. He’s one of the magazine’s most famous and prolific photographers, and serves as the iconic media outlet’s editor-at-large.
He also happens to be a social strategist.
Nick has literally traveled to the corners of the globe (think the rainforests of the Congo and the Amazon River) to […]
