by John Trybus, Managing Director
Social strategist Katya Andresen is profoundly impatient.
She’s profoundly impatient to find the perfect pair of shoes. She’s profoundly impatient for nonprofit organizations to reach their maximum potential. And she’s profoundly impatient to make the world a better place.
“I just feel that we don’t have a lot of time on this planet, any of us, and there’s a lot to do,” Katya explains. “It’s really important, particularly if we are working for a good […]
by John Trybus, Managing Director
Social strategist Cathy Renna has not only witnessed – but played a major role in shaping – the LGBT movement in the U.S. for more than two decades.
When 21-year-old Matthew Shepard lay dying in a hospital as the victim of a brutal hate crime, Cathy was on the scene in Laramie, Wyoming working to shape accurate media coverage on behalf of the Gay and Lesbian Alliance Against Defamation (GLAAD). She served the organization for 14 years as spokesperson and […]
by John Trybus, Managing Director
If you’ve followed the Social Strategist Project for some time you likely are already convinced as to the power companies possess to benefit the social good if they choose to do so. Corporate social responsibility (CSR) is here to stay.
But what does the future hold for CSR work? What are the trends that are holding steady and what are the topics on the horizon that we should be thinking about today in order to prepare for […]
by John Trybus, Managing Director
Earth Day is on Sunday and so it’s only fitting that this week’s episode of the Social Strategist Project tackles the topic of environmental sustainability with a true leader on the topic: Joyce Coffee, vice president of corporate social responsibility and sustainability at Edelman.
Joyce, who I caught up with on location at the PR powerhouse’s Chicago headquarters, has a thesis about how to make the planet more environmentally sustainable.
Her answer? Corporations.
Companies like Walmart, IBM, GE […]
by John Trybus, Managing Director
More than 16 million children – that’s more than one in five – are at risk of hunger in America right now, according to one estimate. What a shocking statistic.
The good news? There’s a solution to the problem within reach and one organization – with the help of one social strategist in particular – is putting an ambitious plan into action to solve the hunger epidemic.
That social strategist would be today’s guest […]
