The Blur

Why Public Relations Should Play a Role in Your Social Media Marketing

by Paul Bates The use and impact of social media marketing have drastically increased in recent years. With every person, from baby boomer to millennial, being a member of at least one social media network, it is safe to say that the new way of word of mouth marketing is social media marketing. But why […]

Fake News Is As Real As We Make It To Be

by Michael Fox I just finished a well-written piece on healthcare reform. The author did a brilliant exposition on profit-driven insurance providers and how shareholder value is dictating life and death for seriously ill patients. I’m alerting everyone I know to give it a read. I’m also alerting them that it’s fake news. The proliferation […]

How To Use Blogging As a Promotional Tool for Non-Profit Endeavors

by Olivia Ryan Most professionals in nonprofit sector consider marketing to be a dishonest and guileful way to run your operations. They usually think that this sort of promotion is profit-oriented and adequate only for entrepreneurs and their businesses. However, a lot of nonprofits realized that they need to accept marketing strategy as a natural […]

CSR Matters: How One Company is Shaping the Future of Philanthropy by Building Inclusion from the Inside Out

by Ryan Rudominer A Q&A with Sampriti Ganguli, Arabella Advisors’ CEO, on Being a B Corporation; Lessons Learned on the Journey Toward Diversity, Equity, and Inclusion; and the Future of Philanthropy Sampriti Ganguli, Arabella Advisors’ CEOWe are on the cusp of philanthropy’s next big wave. The charitable sector is no longer limited to just giving grants to organizations and wishing […]

How Your Nonprofit Can Maximize Social Media to Spread Advocacy

by Laura Buckler Much has been said about the role of social media in the so-called thriving culture of narcissism. Because of the awful perception that institutions and businesses have on the use of social media, a large number of them still choose to disregard it, most especially the nonprofits and charity organizations. If your […]