The Blur

How Your Nonprofit Can Maximize Social Media to Spread Advocacy

by Laura Buckler Much has been said about the role of social media in the so-called thriving culture of narcissism. Because of the awful perception that institutions and businesses have on the use of social media, a large number of them still choose to disregard it, most especially the nonprofits and charity organizations. If your […]

CSR Matters: To “B” or Not to “B”… A Better Way to Do Business

Benefit Corporation

by Ryan Rudominer, Change Agent, Senior Communications Strategist, and Branding Expert This post originally appeared on Huffington Post. Here’s a challenge for you: ask five close friends or associates in your social network to list five ideal places to work if someone you know were trying to work for an organization committed to environmental justice […]

Riding the Train: The Importance of Meaning in Nonprofit Stories

by Michael Selissen In her book, Documentary Storytelling: Creative Nonfiction on Screen, filmmaker and teacher Sheila Curran Bernard writes about the role of a story’s narrative spine. Or, as she likes to call it, the narrative train. Think of the train as a story’s mainline – the foundational plot that keeps you reading, watching or […]

Five Deal-Breaking Mistakes When Writing a Fundraising Letter

Fundraising Letter

by Gloria Kopp Writing letters is an integral part to fundraising. You understand the cause you’re working towards and the need for funds, but unless you get that message across to your supporters, you could be missing out on hitting your fundraising goals. When putting together your fundraising letters, you need to write in a […]