The Blur

Social Media’s Purpose in Nonprofit Donor Engagement

Nonprofit Supporters

by Heather Weathers Introduction It’s no surprise that marketing methods have increasingly focused attention on digital marketing through social media sites such as Facebook, Twitter and Instagram. Many nonprofit organizations have followed this pattern and attempted to integrate social media into traditional donor development models. Despite their efforts, many organizations have still seen steep declines […]

The Case Against Resonance

Strategic Storytelling

by Shaun Adamec Meet people where they are. That common, consultant-driven mantra has been the prevailing wisdom driving organizational messaging for years. If we want people to respond to our message, we must tailor it to them, ensuring it resonates with their existing thought patterns. The overused concept of “resonance” is a crutch for many […]

New Communication Rules in Modern Society and Reasons for Them

New Communication Rules

by Jessica Freeman The uses of technology for social and professional reasons, and some dos and don’ts! Technology is a wonderful tool, both for professional and social reasons. That’s undeniable. But just like any other good thing in life, its use must be moderated in terms of how often it’s used and the purpose for […]

Marketing for a Nonprofit When It’s Not All Sunshine and Rainbows

Rainbows

by H.E. James Nonprofit work is not all sunshine and rainbows.  Many NGOs are responsible for managing public health crises, natural disasters, and large-scale emergencies.  Our world deals with these things every day, necessitating that NGOs make public entreaties for things like supplies, manpower, and funds. Yet these situations present NGO marketers with a challenge unique […]