The Blur

Part 33: Regine Webster and Getting Giving to Continue Over Time

Regine Webster, Executive Director, Center for Disaster Philanthropy

by John Trybus, Managing Director
Disasters are part of our lives now, tomorrow and the day after, proclaims social strategist Regine Webster.
So how then do you protect lives and help communities recover when Mother Nature takes a turn for the worst and wreaks havoc economically and beyond? One key answer: strategic disaster philanthropy.
This week’s social strategist is vice president of the Center for Disaster Philanthropy (CDP), a newly formed organization that aims to give individual, family, corporate and institutional donors […]

Part 32: Theresa Marquez and the Role of Socially Mission-Driven Companies

Theresa Marquez, Chief Mission Officer, Organic Valley

by John Trybus, Managing Director
So often we think of mission in terms of nonprofit organizations. But what if more companies had social missions too? What would they be able to achieve other than monetary profit?
If Organic Valley, the nation’s largest cooperative of organic farmers, is any indication the answer is impressive social impact and the so called triple bottom line: people, planet and profit.
Today we’re exploring the role of socially mission driven companies with social strategist Theresa Marquez. She’s the […]

Part 31: Yasmina Zaidman and the Balance Between Skill and Will in Driving Social Change

Yasmina Zaidman, Director of Communications & Strategic Partnerships, Acumen Fund

by John Trybus, Managing Director
The Acumen Fund has a bold model for tackling poverty.
It’s called patient capital and the approach seeks to “bridge the gap between the efficiency and scale of market-based approaches and the social impact of pure philanthropy.”
Traditional charity this is not.
Founded by social innovator superstar Jacqueline Novogratz, Acumen Fund has made $73 million worth of approved investments in 65 breakthrough enterprises that serve the poor around the world. From affordable drip irrigation for farmers in Pakistan to a non-surgical circumcision device that […]

Part 30: Jana Sweeney and a Behind-the-Scenes Look at the Organization’s International Communications Strategy

Jana Sweeney, Director of International Communications, American Red Cross

by John Trybus, Managing Director

What comes to mind when you see the iconic American Red Cross logo?
Hope? Assistance? Blood donations? Safety? Elizabeth Dole?
That simple emblem has become a universal symbol of humanitarian assistance to many and arguably one of the strongest – and longest serving – nonprofit brands today.
We all know that the American Red Cross does amazing things thanks to its network of 186 Red Cross and Red Crescent societies and more than 13 million volunteers. But you may […]

Part 29: Brooke McMillan and Effective Online Community Management for Causes

Brooke McMillan, Online Community Manager, LIVESTRONG

by John Trybus, Managing Director
It seems everyone is familiar with LIVESTRONG, also known as the Lance Armstrong Foundation, not only because of the organization’s iconic founder but because of those yellow wristbands which seem to (still) be everywhere more than eight years since the foundation entered into a partnership with Nike. More than 85 million have been sold and distributed to date.
But the organization is also becoming well known for other efforts – including a smart and sophisticated […]