Images play a vital role in how effectively messages reach target audiences. When images accompany text or a story, which element makes the difference in engaging the reader or viewer? Which motivates one to act? Images must be used strategically.
Our Communicating Via Imagery research examined the use of photography among more than 140 social impact organizations, resulting in a comprehensive framework and guide for how to use visuals to reach larger organizational goals.
Thank you for your interest in our research. By clicking "Download," you agree to receive emails from Georgetown University's Center for Social Impact Communication. Please tell us a little about yourself:
