The Blur

“Donate Now!” on Twitter?

by Bridget Pooley, Manager of Engagement Last week Twitter announced the US launch of their new ‘buy’ button, which, when combined with their impressive stats (more than 270M monthly active users send a combined 500M tweets per day) has real potential to shift the way users interact with brands on this social media platform. While the initial roll […]

You’ll Never Believe What Facebook Is Up To

by Bridget Pooley, Manager of Engagement Facebook announced yesterday, via press release, two changes to the news feed to help streamline content for users. Click-Bait First, and most importantly for our collective sanity, it looks like click-bait’s funeral has been scheduled! Facebook will suppress content that they determine is “click-baiting” – for examples, see my title, […]

Slacktivism at its Finest

by Bridget Pooley, Manager of Engagement This past month has been one of bad news, accompanied by the feeling of having too much negativity to choose from: Ukrainian and Russian conflict, MH17, the murder of James Foley, discord in Ferguson, ISIS, Ebola… the list goes on. Amidst the gloom I’ve found a glimmer of positivity shining […]

Finding a Home(page) for Your Nonprofit’s Stories

Stories Worth Telling logo

According to the 2014 Nonprofit Communications Trends report, the website was the most important communications channel to the more than 2,100 nonprofits surveyed. Not utilizing it as a key channel in your storytelling strategy is a tremendous missed opportunity.

#UberMADD: the Importance of Purpose and Alignment in Cause Campaigns

Uber MADD logo lockup

Last week, Simon Mainwaring contributed an article to Forbes Magazine emphasizing the importance of defining an organization’s purpose when aligning with a cause, and before developing a marketing promotion around said cause.
While identifying a specific purpose might seem obvious, how often really do organizations partner with causes and actually achieve a partnership that is: Authentic. Aligned. Calibrated. Coordinated. Impactful. Integrated. Strategic. Synergistic.