The Social Strategist Project

 

 

What gives someone the skills to effectively use the power of communication to make the world a better place? Are there unique personal traits and professional best practices that enable communicators to become not mere practitioners but rather social strategists and true societal change makers? Those are the core questions that The Social Strategist Project aims to address through original weekly interviews and blog posts. Created in 2011-2013 by CSIC Fellow John Trybus (note: John now serves as CSIC's Deputy Director), the award-winning multimedia series was a year-long exploration that created a dialogue on effective cause-based communication with nearly 60 of the most innovative thinkers and doers who frequently work in non-traditional ways to invoke social impact. From Jane Goodall to Beth Kanter and everyone in between, the series proves that social strategists are not your typical nonprofit PR directors or CSR professionals but rather an elite group of leaders from which we can all learn.

(Streaming audio requires QuickTime. Download the free player.)
 

Audio Shows

 

Dr. Jane Goodall
Primatologist & Founder of the Jane Goodall Institute

 

 

Seema Bhende
Vice President, Social Innovation & Corporate Responsibility at Waggener Edstrom

 

 

Sybil Hunt
Community Outreach Director at One Warm Coat

 

 

 

 

Joe Whinney
Founder & CEO of Theo Chocolate

 

 

 

 

Annie Griffiths
Photographer at the National Geographic Society and Executive Director of Ripple Effect Images

 

 

 

Kristine Templin
Vice President, Corporate Partnerships at Special Olympics

 

 

Kyle Taylor
Business Development Manager at Inspired Adventures

 

 

 

Shonali Burke
President of Shonali Burke Consulting

 

 

 

Jonathan Hutson
Communications Director at the Enough Project

 

 

Tarrah Cooper
Press Secretary at Chicago Mayor Rahm Emmanuel's Office

 

 

 

Jason Cone
Communications Director at Doctors Without Borders

 

 

 

Thom Clark
President of the Community Media Workshop

 

 

Ibrahim Hooper
Communications Director at Council on American Islamic Relations

 

 

Michael "Nick" Nichols
Photographer and Editor at Large at the National Geographic Society

 

 

Esta de Fossard-Nelson
Entertainment-Education Expert and Professor at Johns Hopkins University

 

 

Chris Arnold
Communications Director at Chipotle Mexican Grill

 

 

Diana Mayhew
President of the National Cherry Blossom Festival

 

 

 

Beth Kanter
Founder and Author of Beth's Blog: How Nonprofits Can Use Social Media

 

 

Josh Wachs
Chief Strategy Officer of Share Our Strength

 

 

 

Joyce Coffee
Vice President, Corporate Social Responsibility & Sustainability at Edelman

 

 

 

Susan Spector McPherson
Senior Vice President and Director of Global Marketing at Fenton Communications

 

 

 

Cathy Renna
Managing Partner at Renna Communications

 

 

Katya Andresen
Chief Strategy Officer at Network for Good

 

 

Nell Edgington
President of Social Velocity

 

 

 

Merrill Shugoll
President of Shugoll Research, Inc.

 

 

Susan Davis
President of Susan Davis International

 

 

Jean Butzen
Founder & President of Mission Plus Strategy

 

 

Andy Solomon
Vice President of Public Affairs, MacArthur Foundation

 

 

Brooke McMillan
Online Community Manager, LIVESTRONG

 

 

Jana Sweeny
Director, International Communications at American Red Cross

 

 

Yasmina Zaidman
Director of Communications and Strategic Partnerships at Acumen Fund

 

 

Theresa Marquez
Chief Mission Executive of Organic Valley

 

 

Regine Webster
Executive Director of the Center for Disaster Philanthropy

 

 

Sheri Turnbow
Director of Partner Marketing at the World Wildlife Fund

 

 

Dr. Rochelle Ford, APR
Associate Dean or Research and Academic Affairs at Howard University

 

 

Alan Andreasen
Professor at Georgetown University and Social Marketing Expert

 

 

Holly Barkhymer
Vice President of Marketing and Communications at The Michael J. Fox Foundation

 

 

Luciana Bonifacio-Sette
Director, Corporate Partnerships at Save the Children

 

 

Phillip Harvey
Founder and President of DKT International

 

 

Matt Scharpnick
Co-Founder and Chief Strategy Officer at Elefint Designs

 

 

Mike Dupee
Vice President of Corporate Social Responsibility at Keurig Green Mountain

 

 

Jan Jones
Executive Vice President of Communications and Government Relations at the Caesars Entertainment Corporation and former Mayor of Las Vegas

 

 

Kate Atwood
Executive Director at the Arby's Foundation

 

 

Chuck Bennett
Vice President of Earch and Community Care at Aveda

 

 

Beth Kuenstler
Vice President of Marketing and Communications at Kiva

 

 

Aric Noboa
President of the Discovery Learning Alliance

 

 

Marilee McInnis
Senior Manager of Culture and Communications at Southwest Airlines

 

 

 

About the Creator & Producer

John Trybus is a research fellow at the Center for Social Impact Communication and an alumnus of Georgetown University’s Public Relations and Corporate Communications master’s degree program. When he created The Social Strategist Project, he advised a number of nonprofits, foundations and responsible businesses as a member of Waggener Edstrom Worldwide’s social innovation practice. Previously, John served as an aide to chimpanzee expert and UN Messenger of Peace Jane Goodall at the Jane Goodall Institute where he was responsible for the strategic planning and implementation of her perpetual 300-day-per-year global speaking tour. During his tenure, John traveled with the environmental rock star to 40 U.S. states on a world tour that reached more than 130,000 people in person annually. He was named to PRNews’ 15-to-Watch list in 2010 and has also been honored with awards from PRSA, IABC and the Arthur W. Page Society. John would love to keep the conversation going: you can find him on LinkedIn, follow him on Twitter @johndtrybus or send him an emailNote: As of 2014, John has joined the CSIC team as Deputy Director. 

 

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